Cadila Pharma

carry out)
1.	Achievement of Budgeted Targets 
•	Achieve the budgeted sales targets and brand wise sales targets and growth targets for the respective geographical region in line with the divisional objectives
•	Achieve sales target with profit as budgeted
•	Achieve product mix as budgeted and market share as applicable to the therapy
•	Prepare Sales Plans, Forecast Plans and achieve weekly and monthly sales targets
•	Effective Intervention in low performance territories, low YPM territories through focused efforts (joint field work) of self and respective line managers 
•	Ensure Business Hygiene parameters: Reduction of Expiries / Breakages, Nil Sales Return & Nil Cheque Bounce, Liquidation of stocks more than 90 days at C&F locations
•	Adherence to policies and implementation of activities as per company SOPs
•	Ensure sales forecast and collection
2.	. Team Building / Leadership & Direction
•	Address the competence and discipline requirements of field officers and managers through training, coaching & counseling
•	Field induction and training, coaching, and mentoring of reportees
•	Support HOD in acting as an integrating mechanism between Marketing and Sales Teams and thereby ensuring proper team work and productivity 
•	Support the HOD and Orgn in achieving 100% deployment of field staff, improving retention of team members through effectively cascading inter departmental initiatives
•	Support the Orgn in developing people and readying them for meeting Internal Promotion requirements
3.	Effective Implementation
•	Ensure achievement of Key Performance Indicators like Dr. Call Average, MCR coverage, KOL coverage, YPM Parameter etc of each field officer and each line manager 
•	Implementation of company strategies
•	Study competition strategy and use it to tackle sales challenges
•	Ensure effective implementation of marketing strategies and / or programs by the field force in the region
•	Provide objective customer feedback on Marketing programs to HOD and PMT by gathering information from field and through self observation during field work
4.	Customer Management / KOL Management

•	Cascade and implement the KOL strategy 
•	Improve ROI from KOLs through ensuring periodical visits by self and team
5.	Product Management / Development
•	Development of 2nd line brands into large contributors with economies of scale and high Market Share
•	Successful launch and establishment of new products by the field force
•	Be the ambassador for the company and set high levels of standards and professionalism

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