Cadila Pharma

Principal TASKS & Responsibilities: (Please write all the major jobs that the employee is required to carry out )
1.	Preparation of Marketing Mix
•	Scan & analyse the IPM in terms of various therapies, customer segments and the dynamics affecting the market in the medium to long term
•	Recommend various alternate approaches in addressing the market in terms of entry into various therapy brackets speciality segments for better evolution index in line with the vision for the division / organisation and get approvals of senior leadership team
•	Prepare and Deploy effective Marketing Mix for the business and implement the same
•	Deliver and deploy high quality project leads through superior marketing strategies & tactics
2.	Design and Implementation of Marketing Strategies
•	Analyze market condition and forecast sales and market share.
•	Continually providing customer feedback and high level view of the market through long term, short term, and medium plans.
•	Design appropriate Marketing Strategies for the division as a whole and the various therapy segments with periodical focus with an objective of better evolution index for each brand franchise / therapy
•	Sustain the focus on performance of well established brand equities through effective strategies and successful launch of line extensions.
    
•	Evaluate investments through ROI analysis.
•	Implement innovative and creative business solutions to grow market / prescription base
•	Develop aggressive growth paths for secondary brands with an objective of achieving market leadership in various therapy segments whilst hiving off low contributors with low GC
•	Deploy effective pricing strategies for improving the GC / Profitability of each brand franchise
•	Manage the entire portfolio at various lifecycle stages of BCG matrix
•	Design and implement integrated marketing communication to each customer segments through Field Force
•	Deploy effective customer segmentation and product differentiation strategies
•	Effective implementation of Marketing strategies through FF and support through joint field work by self and entire marketing team 18-20 days FW in a Quarter.
•	Train the FF in effectively implementing marketing campaigns/ promotional themes
•	Constant monitoring of the effectiveness of implementation and improve at critical mile stones 
3.	Customer Development / Market Development
•	Deploy effective KOL strategy and oversee implementation of the same whilst developing own KOLs (min 20-25).
•	Participate in various customer forums for influencing key drivers / decision makers in high priority segments
•	Understand and constantly update the various initiatives by competitors and ensure mechanisms to ward off threats
4.	Team Leadership
•	Provide leadership and direction to a team of therapy heads (GPMs) and Product Managers & ensure that they are effectively deployed for achieving the business goals, MS goals and profitability goals of the division
5.	Budgetary Controls:
•	Cost and profit management through effective and efficient management of operational activities.  
•	Careful allocation of financial resources to achieve maximum output from the investment
•	Ensure a robust supply chain mechanism to maintain stipulated inventory holdings

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