At Freshworks, diversity powers innovation because great ideas can and do come from everywhere. We encourage people from all backgrounds&mdash;particularly historically underrepresented and marginalized&mdash;to join us.
We strive for a workplace culture where everyone can bring their authentic selves to work, feel comfortable speaking out, take risks, and feel they&rsquo;re an integral part of the Freshworks team. It&rsquo;s simple: Happy, fulfilled employees do better, more innovative work.
Our employee resource groups (ERGs) help employees meet, learn, share their unique perspectives, and connect with mentors and opportunities.
Our current ERGs include Women360 and Prideworks, our global LGBTQIA+ group, with more to come as we continue to look for ways to support each other in our goals.

Freshworks

Freshworks has partnered with one of the leading childcare providers in India, offering services for children aged five months to 6 years in select cities like Chennai, Bangalore, Hyderabad, etc.

Freshworks Inc. (with its subsidiaries, &ldquo;Freshworks&rdquo;) is committed to providing a work environment free of harassment, ensuring all individuals are treated with respect and dignity. The Policy Against Sexual and Other Workplace Harassment prohibits any form of harassment based on various factors, such as race, color, creed, gender, gender identity or expression, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by federal, state, or local laws

Freshworks provides 26 weeks (182 days) of maternity leave and 84 days of adoption leave.

Freshworks has partnered with Practo, one of India&rsquo;s largest digital healthcare platforms, to provide all employees access to online doctor&rsquo;s consultations, appointment booking, online medicine delivery, and health check-ups.

Online Doctor’s Consultation

We are seeking a Sr. Director of Digital Marketing to lead and optimize Freshworks’ digital marketing strategy. This key leadership role will focus on developing strategies, driving execution, and scaling a high-performing team to drive demand generation and revenue growth through digital channels. You will work cross-functionally with sales, marketing, and operations teams to ensure alignment and deliver measurable results, while fostering innovation and operational excellence.The ideal candidate will have a strategic, data-driven mindset, with deep expertise in SaaS, product-led growth (PLG), trials, and full-funnel performance marketing. You’ll bring extensive experience in digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer. 
&#xa0;Key Responsibilities<ul><li>Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, Affiliate marketing, display, email, and ABM.</li><li>Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth.</li><li>Build and manage a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning.</li><li>Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints.</li><li>Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact.</li><li>Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency.</li><li>Architect and execute high-velocity digital demand generation programs to deliver sales-ready leads to our inside sales team's queue, ensuring every prospect interaction is data-enriched and primed for immediate engagement.</li><li>Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability.</li><li>Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders to drive data-driven decision-making.</li></ul>

<ul><li>15+ years of digital marketing experience, with at least 7 years in senior leadership roles within SaaS or technology sectors.</li><li>Strong expertise in PLG strategies, trial optimization, and B2B marketing. B2C experience is a plus.</li><li>Experience leading teams and driving results across a global audience.</li><li>Advanced proficiency in SEM, SEO, ABM, programmatic, and email marketing, with a deep understanding of marketing operations and compliance/privacy laws.</li><li>Expertise in data-driven marketing, including KPI measurement, attribution modeling, and CRM tools.</li><li>Proven ability to collaborate across complex organizations, driving alignment and achieving business outcomes in multicultural environments.</li><li>Passionate about driving measurable business impact through digital marketing with a continuous focus on innovation.</li></ul>

<div sr-tagline=""></div>At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

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