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At Optum, we value the distinctive talents and perspectives each employee brings to our workplace. We foster an inclusive work environment through various initiatives like our Employee Resource Groups, which are connected internal communities that focus on sharing our diverse experiences and backgrounds, creating a greater sense of belonging.
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Optum

Optum partners with The Blind Relief Association (TBRA) Delhi

Optum partners with Sarthak Educational Trust

Building an inclusive workplace - Optum India

UHG Employee Value Proposition

Own and evolve our B2B RTCDP capability end to end – delivering governed customer/account profiles, scalable integrations, and actionable segments that drive measurable business outcomes. This role stewards RTCDP’s B2B strengths (account level profiles, buying groups) and its built in governance controls, aligning the platform to enterprise data strategy and marketing activationPrimary Responsibilities:• Year 1: Set Up & Foundationso Data structure & identity. Define B2B XDM (account, person, opportunity, buying group), relationship mappings, and identity stitching rules; publish the data dictionary and profile governance matrix. Focus on ingesting only value add data aligned to enterprise strategyo Integrations & activation. Prioritize initial sources (CRM, marketing automation, web, events, firmographic/intent) and destinations (media, marketing automation, CRM); set SLAs for data freshness and segment activation; validate end to end with business users and align reporting approach (incl. CJA)o Governance & operating model. Stand up roles, handoffs, intake (Workfront templates), and rules of engagement for self service; enforce Adobe policy labels/consento Roadmap & enablement. Publish a quarterly RTCDP roadmap focused on outcomes; drive training (e.g., vendor learning and the Adobe Real Time CDP Roadmap Webinar) and convert vendor feature updates into backlog items• Ongoing: Run, Scale & Optimizeo Model stewardship. Version, deprecate, and govern schemas; tune identity rules based on profile health signalso Integration & activation expansion. Grow source/destination footprint; maintain runbooks; monitor SLAs; mature buying group and ABM use caseso Governance & compliance. Enforce usage labels and policy checks; refresh self service guardrails; align Adobe scope with enterprise platforms (e.g., PADU/MDP)o Roadmap management & stakeholder engagement. Maintain a value based backlog, publish release notes, and run quarterly planning with Architecture, Data Governance, MarTech Eng, Analytics, and LoB partners• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do soRequired Qualifications:• Undergraduate degree or equivalent experience• 5+ years in product ownership/management for enterprise data or martech; 2+ years hands on with Adobe RTCDP/AEP in B2B or hybrid contexts• Solid B2B data modeling & identity resolution (account-person) and XDM experience; ability to define governed attribute catalogs• Knowledge of integration and activation patterns across paid media, email/marketing automation, and CRM; familiarity with enterprise data platforms• Practical data governance expertise (consent/usage labels, enforcement) and operating model design for self service teamsPreferred Qualifications:• Exposure to Adobe Customer Journey Analytics (CJA) or Marketo• Inclusive design awareness (e.g., WCAG aligned practices) to ensure experiences are accessible; recommended by internal guidance like post-assessment supportSuccess Measures (first 12 months)• Profile health: completeness, stitch rate, freshness SLAs met• Activation outcomes: segment reach and conversion lift; pipeline influence; channel efficiency• Operational excellence: ingestion/activation SLA adherence; low error rates/MTTR; zero governance violations• Adoption: # trained self service users; compliant self service builds; stakeholder NPSReporting & Collaboration• Reports to B2B Capabilities leadership and collaborates closely with Architecture, Data Governance/Privacy committees, MarTech Engineering, Analytics (incl. CJA), and LoB Marketing teams; participates in governance forums

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