Job Description - Senior Associate, Branch Head, Consumer Banking Group (WD79194)

Job Description

Senior Associate, Branch Head, Consumer Banking Group - (WD79194)

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.

Job Purpose

Drive overall business of the branch by ensuring exceptional customer service, proactive sales environment, seamless back-office operations and overall profitable branch
Enhance existing relationships with customers and build new relationships to increase the customer base
Ensure compliance with all applicable external and internal regulations and guidelines

Key Accountabilities

Drive implementation of the overall Bank strategy at branch level (asset and liability, marketing, sales, operations) in consultation with the Cluster Head
Develop and implement branch specific marketing & communication strategies to build DBS brand and to achieve branch targets
Owner of Branch P&L, Cascade the branch scorecard to branch and sales employees to ensure achievement of targets
Develop and ensure adherence to the operating budget for the branch in line with the corporate and regional budget

Job Duties and Responsibilities

Generate sales through assets, liability and other banking products as well as TPP
- Monitor on a regular basis the actual achievement of sales targets vis-à-vis plans for the branch; take necessary action to minimize deviations, if any
- Build and manage effective customer relationship with key customers tagged to him/her; enable superior customer service to them; Advise them on making robust investment and financial decisions
- Reduce customer dormancy and customer attrition
- Ensure branch target achievement through effective upselling and cross selling
Develop the business prospects in the branch vicinity by scouting for avenues to expand overall branch book, both assets & liability portfolio qualitatively & quantitatively
Ensure effective execution of marketing campaigns and conversion of customer referrals
Drive Business growth through prospective high net worth individuals, along with Relationship managers to maintain positive relationships
Address customer queries and grievances escalated by the branch personnel in a timely manner
Ensure Lead sharing with respective Business like IBG for Assets etc.
Manage public relations and liaison with local government authorities / RBI/ other banks for day to day branch operations and reporting
Support the internal and external audit team in carrying out the periodic branch audit; Formulate action plans to address the deviations found in audit
Provide guidance to branch personnel on effective customer relationship management, sales, customer service and compliance to ensure achievement of individual targets.
Take overall responsibility for identification of training needs and completion of mandatory certifications for branch personnel
Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members

Requirements

6-8 years in handling Branch of a reputed Bank

Education / Preferred Qualifications

Core Competencies

Excellent interpersonal and communication skills
Ability to build strong relationships with clients.
Responsible
Ability to meet deadlines.
Knowledge about internal/external regulations.

Technical Competencies

Good Computer Knowledge

Work Relationship

Effective communication between self and superior
Inter-personal skills & team player
Display of RED Attitude (Reliable, Easy to deal with & Dependable)

DBS India - Culture & Behaviors

DBS is committed to building a culture where all employees are valued, respected and their opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working, and opportunities to grow within an inclusive and diverse environment. Expected value driven behaviors are:

Ensure Customer Focus by Delighting Customers & Reduce Complaints
Build Pride and Passion to Protect, Maintain and Enhance DBS’ Reputation
Enhance Self Knowledge, Skills and develop Competencies aimed at continuous improvement
Maintain the Highest Standards of Honesty and Integrity

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We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

Business Function

Job Purpose

To be responsible for the overall management of the Bank’s business & operations in the cluster (including branch level) in accordance specified guidelines, so as to ensure best of class client experience within acceptable level of risks.

To be the P&L owner for assets and liabilities in the respective cluster

Key Accountabilities

Responsibility for Cluster P&L, Serve as a pivotal member of the leadership team in formulating Bank goals & strategy (short term and long term) and translation of the same to business plan at a cluster and branch level
Develop and implement strategies and plans consistent with established goals in each product line and service in the cluster & ensure achievement of branch and cluster level Business Targets.
Collaborate with Product Teams, Operations Teams, Regional delivery teams, branches in developing operational plans for the cluster based on the overall targets and budgets for the region.
Regularly conducts detailed reviews of the Bank’s operations and takes appropriate decisions for reallocating resources and re-deciding priorities.
Recommend plan for setting up of new branches and ATMs in the region as per requirements

Job Duties & responsibilities

Drive implementation of marketing promotions and campaigns across all product propositions in the respective cluster

Manage deployment of manpower across the branches in the respective cluster
Ensure efficient operations in the cluster by establishing and monitoring adherence to operational policies and procedures.
Develop and ensure implementation of changes in policies and procedures to improve productivity and service levels. Ensure adherence to turnaround time in all banking processes in the cluster such as account opening, grievance handling etc.
Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members.

Required Experience

12- 14 Years in Banking, NBFC

Education / Preferred Qualifications

Graduate/MBA

Core Competencies

Stakeholder Management skills
Business focus with a sales acumen
Excellent interpersonal and communication skills
Ability to build strong relationships with clients.
Ability to meet deadlines.
Knowledge about internal/external regulations.

Work Relationship

Leadership traits
Effective communication between self and superior
Inter-personal skills & team player
Display of RED Attitude (Reliable, Easy to deal with & Dependable)

DBS India - Culture & Behaviors

Performance through Value Based Propositions
Ensure customer focus by delighting customers & reduce complaints
Build pride and passion to protect, maintain and enhance DBS’ image and reputation
Enhance knowledge base, build skill sets & develop competencies
Execute at speed while maintaining error free operations
Maintain the highest standards of honesty and integrity

Primary Location

: India-Haryana-Ocus

Job

: Relationship Management

Schedule

: Regular

Employee Status

Full-time

Job Posting

: Nov 13, 2025, 2:30:00 AM

Job Details

Skills Required

More Details

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