Cadila Pharma

Achievement of Targeted Business Volumes
•	Achieve overall monthly and annual sales targets for the assigned region.
•	Deliver brand-wise sales targets with special attention on Focused & New brands.
•	Ensure achievement of targets by each ABM and FO, driving higher productivity.
•	Improve business hygiene by reducing sales returns and expiries.
•	Carry out effective forecasting to ensure smooth product availability and distribution.
•	Coordinate with channel partners/distributors to strengthen supply chain.
•	Take corrective measures to address slow-moving products.
•	Facilitate performance across multiple therapies by channelizing team efforts.
2. KOL Development
o	Identify and develop a set of brand-specific core customers to strengthen business contribution.
o	Support implementation of strategic alliance programs for maximizing ROI from KOLs including KBL’s.
o	Build and sustain strong relationships with KOLs through periodical visits and follow-ups.
3. Effective Implementation of Marketing Programs
-	Drive successful implementation of marketing initiatives (CMEs, Symposiums, Camps, etc.) to build key brands through ABMs.
- Track execution of marketing programs and close identified gaps.
- Prepare action plans during cycle meetings to strengthen implementation.
- Monitor FO efforts in terms of call average and coverage via Phyzii, ensuring compliance. 
-	JFW – Minimum 2 days in a month with New Joiners 
4. Distribution & Channel Management
o	Effectively manage stockists, distributors, and C&F agents to ensure smooth supply and product availability.
o	Strengthen relationships with distribution partners to minimize gaps in the supply chain.
•	Carry out effective forecasting to ensure smooth product availability and distribution.
•	Track product performance regularly and address gaps through corrective measures.
•	Handling CFA

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