Cadila Pharma

PRINCIPAL ACCOUNTABILITIES
1)	Achievement of targeted Business volumes
	Achievement of overall monthly sales targets and annual sales targets
	Achievement of Brand-wise Sales target with specific focus on thrust brands
	Ensuring achievement of targets by each ABM and FO and enhancing productivity
	Improve business hygiene by reducing sales returns & expiries
	Effective forecasting to ensure smooth availability & distribution of products
	Co-ordination with channel partners/ distribution
Ensuring achievement of collection targets
2)	KOL Development
	Development of a brand specific core customers & supporting the implementation of strategic alliance programs for maximizing ROI from KOLs
	Monitoring the efforts of ABMs and FOs with specific focus on ensuring Dr. Call Average of 12 and minimum 95% MCR coverage & 95% coverage of KOLs in each territory
	Supporting the implementation of strategic alliance programs for maximizing ROI from KOLs through ensuring periodical visits as mandated by HO
	Development & Sustenance of relationships of KOLs through periodical personal visits and follow through
	Periodically track the contribution from KOLs and ensure interventions under the guidance of AGMs in protecting & developing the business from KOLs

3)	Customer Development
	Development of Brands in the region through effective implementation of HO marketing programs apart from implementing local strategies
	Ensuring the selection of right customer, right product by implementing the customer targeting process
	Taking measures to address slow moving products
	Facilitating the performance across various therapies
4)	Effective Implementation of Marketing Programs
	Ensuring effective implementation of marketing programs thereby develop key brands in each territory through a team of ABMs & FOs
	Periodically track the implementation of marketing programs and address the gaps if any
	Channelizing the effort of team members to achieve desired results
	Tracking the efforts of team members through FFR and ensuring compliance
Implementation of local strategies under guidance of AGMs

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Skills Required

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