At Freshworks, diversity powers innovation because great ideas can and do come from everywhere. We encourage people from all backgrounds&mdash;particularly historically underrepresented and marginalized&mdash;to join us.
We strive for a workplace culture where everyone can bring their authentic selves to work, feel comfortable speaking out, take risks, and feel they&rsquo;re an integral part of the Freshworks team. It&rsquo;s simple: Happy, fulfilled employees do better, more innovative work.
Our employee resource groups (ERGs) help employees meet, learn, share their unique perspectives, and connect with mentors and opportunities.
Our current ERGs include Women360 and Prideworks, our global LGBTQIA+ group, with more to come as we continue to look for ways to support each other in our goals.

Freshworks

Freshworks has partnered with one of the leading childcare providers in India, offering services for children aged five months to 6 years in select cities like Chennai, Bangalore, Hyderabad, etc.

Freshworks Inc. (with its subsidiaries, &ldquo;Freshworks&rdquo;) is committed to providing a work environment free of harassment, ensuring all individuals are treated with respect and dignity. The Policy Against Sexual and Other Workplace Harassment prohibits any form of harassment based on various factors, such as race, color, creed, gender, gender identity or expression, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by federal, state, or local laws

Freshworks provides 26 weeks (182 days) of maternity leave and 84 days of adoption leave.

Freshworks has partnered with Practo, one of India&rsquo;s largest digital healthcare platforms, to provide all employees access to online doctor&rsquo;s consultations, appointment booking, online medicine delivery, and health check-ups.

Online Doctor’s Consultation

Freshworks is seeking a dynamic and strategic Product Marketing Manager, who will be responsible for developing and executing go-to-market strategies to drive the adoption and success of products in the market. This role will collaborate closely with cross-functional teams, including product management, sales, and customer success, to define positioning, messaging, and target audiences. This role involves conducting market research, creating compelling marketing materials, and analyzing the effectiveness of campaigns to optimize performance. The Product Marketing Manager ensures alignment between the product's value proposition and customer needs, enabling sustained growth and competitive differentiation.Reporting to the Director of Product Marketing, you will be a key driver in collaborating across multiple critical outcomes, including successful product launches, actionable market insights, and identifying and executing on activities to increase market adoption.Key Responsibilities:<ul><li>Product messaging and positioning –&#xa0; Develop product messaging &amp; positioning that resonates with internal stakeholders, customers, and differentiates our offering in the market.</li><li>Content&#xa0; – Lead the content strategy &amp; creation charter to develop top, mid, and bottom of funnel content for the offering.</li><li>GTM enablement – Work with various teams to plan &amp; execute programs that communicate value propositions, provide high-value sales tools, and focused training to help them excel.</li><li>Market, customer, and competitive analysis - Be the expert on the customer, the industry/technology trends, and the competitors in the market.</li><li>Product and feature adoption - Drive adoption of the offering amongst the customer base using various strategies and tactics including feature launches, support articles, webinars, website, and more.</li><li>Evangelism – Serve as the primary advocate and go-to thought leader for the offering when engaging and influencing customers, partners, analysts, and other key stakeholders.</li></ul>&#xa0;

<ul><li>Graduate degree with 8+ years prior experience in a similar position, with minimum 5 years experience in working with product marketing, competitive intelligence, or a related GTM role within a B2B SaaS or enterprise software company.</li><li>Ability to understand complex technology and translate it into simple &amp; easy marketing content.&#xa0;</li><li>Proven experience in building marketing plans, buyer persona/ideal customer profile, and liaising with senior stakeholders.</li><li>Excellent communication skills in English - written, verbal, and presentation skills, with an eye for quality and attention to detail.</li><li>Ability to collaborate with diverse cross-functional teams, across geographies; including top management, product, engineering, operations, sales, and marketing.</li></ul>

<div sr-tagline=""></div>At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

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