At Freshworks, diversity powers innovation because great ideas can and do come from everywhere. We encourage people from all backgrounds&mdash;particularly historically underrepresented and marginalized&mdash;to join us.
We strive for a workplace culture where everyone can bring their authentic selves to work, feel comfortable speaking out, take risks, and feel they&rsquo;re an integral part of the Freshworks team. It&rsquo;s simple: Happy, fulfilled employees do better, more innovative work.
Our employee resource groups (ERGs) help employees meet, learn, share their unique perspectives, and connect with mentors and opportunities.
Our current ERGs include Women360 and Prideworks, our global LGBTQIA+ group, with more to come as we continue to look for ways to support each other in our goals.

Freshworks

Freshworks has partnered with one of the leading childcare providers in India, offering services for children aged five months to 6 years in select cities like Chennai, Bangalore, Hyderabad, etc.

Freshworks Inc. (with its subsidiaries, &ldquo;Freshworks&rdquo;) is committed to providing a work environment free of harassment, ensuring all individuals are treated with respect and dignity. The Policy Against Sexual and Other Workplace Harassment prohibits any form of harassment based on various factors, such as race, color, creed, gender, gender identity or expression, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by federal, state, or local laws

Freshworks provides 26 weeks (182 days) of maternity leave and 84 days of adoption leave.

Freshworks has partnered with Practo, one of India&rsquo;s largest digital healthcare platforms, to provide all employees access to online doctor&rsquo;s consultations, appointment booking, online medicine delivery, and health check-ups.

Online Doctor’s Consultation

About the Role:We are looking for a Partner Marketing Manager to drive joint go-to-market initiatives with our strategic partners. In this role, you will collaborate closely with alliances, sales, and global marketing teams to plan and execute campaigns that generate pipeline, increase brand visibility, and accelerate partner-influenced revenue.You will be the strategic lead for marketing programs across key partner types—resellers, system integrators, technology alliances, and cloud platforms.Key Responsibilities:Partner Strategy &amp; Planning<ul><li>Develop and execute integrated marketing plans with key partners aligned to revenue goals and business priorities</li><li>Identify opportunities for co-branded campaigns, joint events, product launches, and content marketing</li><li>Collaborate with partner managers to define KPIs and engagement goals 
&#xa0;</li></ul>Demand Generation &amp; Campaign Execution<ul><li>Build and manage joint campaigns: digital ads, email nurtures, webinars, solution briefs, and in-person events</li><li>Track and optimize campaign performance to improve ROI</li><li>Work with content, design, and digital teams to support execution 
&#xa0;</li></ul>Co-Marketing &amp; MDF Management<ul><li>Manage Market Development Funds (MDF): budgeting, partner enablement, approvals, and claims</li><li>Provide partners with campaign-in-a-box materials and templates to simplify execution</li><li>Track partner-sourced and influenced pipeline and report results 
&#xa0;</li></ul>Partner Enablement &amp; Communications<ul><li>Liaison with product marketing &amp; enablement to promote / propagate enablement assets for partners: battle cards, case studies, decks, etc.</li><li>Drive regular communication via newsletters, portals, and webinars</li><li>Support onboarding of new partners with go-to-market playbooks 
&#xa0;</li></ul>Analytics &amp; Reporting<ul><li>Measure and report on partner marketing performance (pipeline, leads, ROI)</li><li>Share insights and best practices across regions and internal stakeholders 
&#xa0;</li></ul>

<ul><li>8-10 years of experience in B2B marketing, preferably with experience in partner or channel marketing</li><li>Strong knowledge of co-marketing models and working with resellers, ISVs, or alliances</li><li>Proficient in using tools like Salesforce, HubSpot/Marketo, Google Analytics, and Excel</li><li>Exceptional project management, communication, and cross-functional collaboration skills</li><li>Experience managing MDF programs is a plus</li><li>Comfortable working in a fast-paced, metrics-driven environment</li><li>Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)</li></ul>

<div sr-tagline=""></div>At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

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