At Freshworks, diversity powers innovation because great ideas can and do come from everywhere. We encourage people from all backgrounds&mdash;particularly historically underrepresented and marginalized&mdash;to join us.
We strive for a workplace culture where everyone can bring their authentic selves to work, feel comfortable speaking out, take risks, and feel they&rsquo;re an integral part of the Freshworks team. It&rsquo;s simple: Happy, fulfilled employees do better, more innovative work.
Our employee resource groups (ERGs) help employees meet, learn, share their unique perspectives, and connect with mentors and opportunities.
Our current ERGs include Women360 and Prideworks, our global LGBTQIA+ group, with more to come as we continue to look for ways to support each other in our goals.

Freshworks

Freshworks has partnered with one of the leading childcare providers in India, offering services for children aged five months to 6 years in select cities like Chennai, Bangalore, Hyderabad, etc.

Freshworks Inc. (with its subsidiaries, &ldquo;Freshworks&rdquo;) is committed to providing a work environment free of harassment, ensuring all individuals are treated with respect and dignity. The Policy Against Sexual and Other Workplace Harassment prohibits any form of harassment based on various factors, such as race, color, creed, gender, gender identity or expression, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by federal, state, or local laws

Freshworks provides 26 weeks (182 days) of maternity leave and 84 days of adoption leave.

Freshworks has partnered with Practo, one of India&rsquo;s largest digital healthcare platforms, to provide all employees access to online doctor&rsquo;s consultations, appointment booking, online medicine delivery, and health check-ups.

Online Doctor’s Consultation

We’re looking for a Lead, Product Marketing to develop and execute marketing strategies to increase awareness and drive widespread adoption of our product. Our ideal candidate is an enthusiastic and seasoned B2B product marketer with a track record of success in navigating emerging products and driving effective go-to-market strategies.Responsibilities:<ul><li>Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market</li><li>Content Development – Conceptualize and create educational product and solution content for a variety of platforms</li><li>Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral</li><li>Product and feature adoption — Drive adoption of the product and features amongst the customer base</li><li>Marketing enablement - Work with growth teams across the company to convey strategic vision and partner in campaign execution</li><li>Be the voice of the customer - Enable product teams by being the internal voice of the customer</li><li>Evangelism – Serve as a company spokesperson and go-to thought leader for the product</li><li>Project management -- Drive projects forward through effective cross-functional collaboration</li></ul>

<ul><li>Any graduate degree with 7-9 years of product marketing experience with proven experience working in B2B SaaS marketing in global technology companies (preferred)</li><li>An ability to understand tech and business software, including buyer behavior and ideal customer profiles, and translate tech content into marketing material</li><li>Ability to effectively lead, inspire, and mentor teammates and indirect reports</li><li>Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.</li><li>Excellent English written, verbal, and presentation skills, with an eye for quality and attention to detail</li><li>Strength in collaborating with cross-functional teams across geographies, including executive management, product management, operations, sales, and marketing</li></ul>

<div sr-tagline=""></div>At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

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