At Freshworks, diversity powers innovation because great ideas can and do come from everywhere. We encourage people from all backgrounds&mdash;particularly historically underrepresented and marginalized&mdash;to join us.
We strive for a workplace culture where everyone can bring their authentic selves to work, feel comfortable speaking out, take risks, and feel they&rsquo;re an integral part of the Freshworks team. It&rsquo;s simple: Happy, fulfilled employees do better, more innovative work.
Our employee resource groups (ERGs) help employees meet, learn, share their unique perspectives, and connect with mentors and opportunities.
Our current ERGs include Women360 and Prideworks, our global LGBTQIA+ group, with more to come as we continue to look for ways to support each other in our goals.

Freshworks

Freshworks has partnered with one of the leading childcare providers in India, offering services for children aged five months to 6 years in select cities like Chennai, Bangalore, Hyderabad, etc.

Freshworks Inc. (with its subsidiaries, &ldquo;Freshworks&rdquo;) is committed to providing a work environment free of harassment, ensuring all individuals are treated with respect and dignity. The Policy Against Sexual and Other Workplace Harassment prohibits any form of harassment based on various factors, such as race, color, creed, gender, gender identity or expression, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by federal, state, or local laws

Freshworks provides 26 weeks (182 days) of maternity leave and 84 days of adoption leave.

Freshworks has partnered with Practo, one of India&rsquo;s largest digital healthcare platforms, to provide all employees access to online doctor&rsquo;s consultations, appointment booking, online medicine delivery, and health check-ups.

Online Doctor’s Consultation

Job Overview:We are seeking a data-focused and detail-oriented Lead - Marketing Analytics to support the marketing operations and revenue growth functions in a dynamic SaaS environment. Reporting to the Senior Manager - Marketing Operations &amp; Revenue Growth, this role will be responsible for executing data analysis, maintaining marketing dashboards, and providing actionable insights to enhance campaign performance and drive revenue impact.Key Responsibilities:<ol><li>Data Analysis &amp; Reporting:</li></ol><ul><li>Execute data analysis to provide insights on funnel performance, campaign effectiveness, and key marketing metrics including MQLs, SQLs, CAC, and conversion rates.</li><li>Develop and maintain marketing dashboards using tools like Tableau, Power BI, or similar platforms.</li></ul><ol><li>Data Integrity &amp; Compliance:</li></ol><ul><li>Assist in the management and maintenance of the marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations.</li></ul><ol><li>Lead Scoring &amp; Routing:</li></ol><ul><li>Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management.</li></ul><ol><li>Campaign Performance Analysis:</li></ol><ul><li>Analyze marketing campaign data to identify trends, patterns, and opportunities for optimization.</li><li>Provide reports and data-driven recommendations to the Senior Manager to drive marketing investment impact.</li></ul><ol><li>Collaboration &amp; Reporting:</li></ol><ul><li>Work closely with cross-functional teams including Sales, Product, and Marketing to align data insights with revenue objectives.</li><li>Prepare periodic performance reports and presentations for the Senior Manager, highlighting key insights and recommendations.</li></ul><ol><li>Process Improvement &amp; Automation:</li></ol><ul><li>Identify opportunities for process automation and data integration to streamline marketing analytics operations.</li></ul>

<ul><li>Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.</li><li>5+ years of experience in marketing analytics, data analysis, or marketing operations in a SaaS or tech-driven environment.</li><li>Proficiency in data analysis and visualization tools (e.g., Tableau, Power BI, Excel).</li><li>Experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo).</li><li>Strong analytical and quantitative skills with attention to detail.</li><li>Excellent communication and reporting skills.</li><li>Ability to manage multiple data projects with a focus on accuracy and timely delivery</li></ul>

<div sr-tagline=""></div>At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

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