At Freshworks, diversity powers innovation because great ideas can and do come from everywhere. We encourage people from all backgrounds&mdash;particularly historically underrepresented and marginalized&mdash;to join us.
We strive for a workplace culture where everyone can bring their authentic selves to work, feel comfortable speaking out, take risks, and feel they&rsquo;re an integral part of the Freshworks team. It&rsquo;s simple: Happy, fulfilled employees do better, more innovative work.
Our employee resource groups (ERGs) help employees meet, learn, share their unique perspectives, and connect with mentors and opportunities.
Our current ERGs include Women360 and Prideworks, our global LGBTQIA+ group, with more to come as we continue to look for ways to support each other in our goals.

Freshworks

Freshworks has partnered with one of the leading childcare providers in India, offering services for children aged five months to 6 years in select cities like Chennai, Bangalore, Hyderabad, etc.

Freshworks Inc. (with its subsidiaries, &ldquo;Freshworks&rdquo;) is committed to providing a work environment free of harassment, ensuring all individuals are treated with respect and dignity. The Policy Against Sexual and Other Workplace Harassment prohibits any form of harassment based on various factors, such as race, color, creed, gender, gender identity or expression, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by federal, state, or local laws

Freshworks provides 26 weeks (182 days) of maternity leave and 84 days of adoption leave.

Freshworks has partnered with Practo, one of India&rsquo;s largest digital healthcare platforms, to provide all employees access to online doctor&rsquo;s consultations, appointment booking, online medicine delivery, and health check-ups.

Online Doctor’s Consultation

As a digital marketer, your primary objective would be to facilitate our super-hungry sales team through demand generation. We are looking for a rockstar performance marketer who will be responsible for ideating, implementing, monitoring and reporting campaigns across all digital platforms. In addition to being an outstanding performance marketer, you will also collaborate on SEO strategies, leveraging support from the in-house team and an external agency to meet overall lead-generation goals. You should demonstrate excellent interpersonal and analytical skills to excel in this role.<ul><li>Develop digital marketing strategies to drive lead generation, optimize customer engagement and enhance inbound traffic by understanding campaign goals and ICP, with an emphasis on lead quality and conversion.</li><li>Drive efficiency in campaign management through a deep understanding of measurement tools, attribution models, audience segmentation and marketing funnel dynamics.</li><li>Collaborate with the SEO team and external agency to integrate paid and organic efforts, contributing to overall inbound lead generation goals and achieving SEO-related targets.</li><li>Work closely with inbound and integrated marketing teams to plan and execute campaigns across all digital channels, with a primary focus on paid marketing strategies.</li><li>Collaborate with internal and external creative, content and product stakeholders to implement messaging across touchpoints, including coordination with different agencies.</li><li>Establish robust tracking and reporting mechanisms to capture key metrics, leveraging analytics tools to monitor performance and inform data-driven decision-making.</li><li>Own and drive product-wide initiatives, helping other team members execute similar initiatives for their respective products or geographies.</li><li>Analyze website traffic patterns, collaborate on CRO experiments and recommend improvements to maximize inbound traffic performance.</li><li>Research and implement emerging trends and best practices in digital marketing, focusing on driving inbound growth through paid and organic channels.</li><li>Mentor individual contributors (ICs) with a focus on delivering world-class execution, sharing expertise, and fostering a culture of collaboration and excellence within the team.</li></ul>

<ul><li>Bachelor’s degree in Technology or an equivalent marketing degree.</li><li>A minimum of 7 years experience in a hands-on digital marketing position.</li><li>In-depth knowledge of various digital marketing platforms and best practices. Experienced in working with LinkedIn, Google Ads, DV360, Marketplaces, Facebook/Instagram, Reddit, Quora and Twitter.</li><li>Excellent analytical abilities to measure and optimize campaigns for performance.</li><li>Adaptability to changing environments, a willingness to learn and the ability to work well with cross-functional teams across geographies.</li><li>Must be a team player who is also comfortable working independently.</li><li>Up to date on the best practices, latest trends and technologies in digital marketing.</li><li>End-to-end campaign execution experience; B2B product marketing experience is preferred.</li><li>Basic familiarity with SEO concepts, website analytics tools (e.g., Google Analytics) and experience coordinating with SEO specialists or agencies will be a plus.</li><li>Experience with Google Tag Manager (GTM), Liveramp and handling a media agency will be an added advantage</li></ul>

<div sr-tagline=""></div>At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

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