Cadila Pharma

Section	Key Responsibilities
Account Strategy & Planning	* Develop and drive the implementation of the key accounts’ strategy and roadmap by segmenting, prioritizing, and targeting key hospitals for long-term partnerships. * Identify key contacts and stakeholders within Key Accounts through effective customer profiling. * Ensure brand matrix productivity through effective business planning and market updates.
Stakeholder & Relationship Management	* Serve as the Single Face of the Company for assigned accounts. * Build quality relations and manage key stakeholders (e.g., decision-makers, Purchase, Pharmacy, Therapeutic Committee, KOLs) across key accounts. * Interact with decision-makers to influence the formulary. * Responsible for Customer Engagement. * Visit Key Contacts to engage them in marketing activities and build long-term relations.
Business & Financial Management	* Responsible for increasing secondary business from Key Accounts in coordination with Trade teams. * Achieve and maintain the P&L of key hospitals (including revenue growth, absolute Gross Contribution (GC), and wallet share). * Manage the profitability of the business through priority products of all focused therapies. * Maintain a full view of central and therapy-specific investments. * Ensure the profitability & brand matrix accountability.
Operations & Compliance	* Oversee smooth operations for servicing key accounts and ensure order fulfilment (including managing ASUs and depot processes). * Facilitate compliance requirements with the commercial team.
Market Analysis & Competitor Intelligence	* Analyse Business Analytics to explore market trends and develop strategies to compete with competitors. * Maintain continuous vigilance in key accounts on brand movement and competitor analysis to ensure steady business.

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