Cadila Pharma

Desired Qualification: MBA / PG Diploma in Marketing (full time) from reputed Institutes / PG in Pharma
Desired Experience: Should possess at least 08-12 years of overall experience in Pharmaceutical Industry in
Sales & Marketing in large multispecialty divisions in MNC / premier Indian companies with good business
volumes and various brands. The ideal candidate should have spent the last 7-10 years in marketing of which
the last 2-3 years ideally as head of marketing team or senior positions in marketing leading a team of 6-10
PMT personnel.
Direct Reports: GPMs / Sr. PM / PM / DPM / APM Qualification of Current Job Holder:
Position presently Occupied by (Name): EMP Code:

Major Purpose of the Job: (Exactly spell out key deliveries/results expected from this job):
The jobholder shall be responsible for preparation of marketing mix, design and implementation of successful
marketing strategies, scanning of market for identification & expansion into various therapies, identification of
potential candidates whilst maximizing current portfolio in various stages through appropriate line extensions.
The jobholder will support the business head in achieving the budgeted targets and market shares by
sustaining high volume brands, developing a strong portfolio of second line brands ensuring higher evolution
indices and profitability
Principal TASKS & Responsibilities: (Please write all the major jobs that the employee is required to
carry out )
1) Preparation of Marketing Mix
 Scan & analyse the IPM in terms of various therapies, customer segments and the dynamics
affecting the market in the medium to long term
 Recommend various alternate approaches in addressing the market in terms of entry into various
therapy brackets speciality segments for better evolution index in line with the vision for the
division / organisation and get approvals of senior leadership team
 Prepare and Deploy effective Marketing Mix for the business and implement the same
 Deliver and deploy high quality project leads through superior marketing strategies & tactics

JOB DESCRIPTION

2) Design and Implementation of Marketing Strategies
 Analyze market condition and forecast sales and market share.
 Continually providing customer feedback and high level view of the market through long term, short
term, and medium plans.
 Design appropriate Marketing Strategies for the division as a whole and the various therapy segments
with periodical focus with an objective of better evolution index for each brand franchise / therapy
 Sustain the focus on performance of well-established brand equities through effective strategies and
successful launch of line extensions.
 Evaluate investments through ROI analysis.
 Implement innovative and creative business solutions to grow market / prescription base
 Develop aggressive growth paths for secondary brands with an objective of achieving market
leadership in various therapy segments whilst hiving off low contributors with low GC
 Deploy effective pricing strategies for improving the GC / Profitability of each brand franchise
 Manage the entire portfolio at various lifecycle stages of BCG matrix
 Design and implement integrated marketing communication to each customer segments through Field
Force
 Deploy effective customer segmentation and product differentiation strategies
 Effective implementation of Marketing strategies through FF and support through joint field work by
self and entire marketing team 18-20 days FW in a Quarter
 Train the FF in effectively implementing marketing campaigns/ promotional themes
 Constant monitoring of the effectiveness of implementation and improve at critical mile stones
3)Customer Development / Market Development
 Deploy effective KOL strategy and oversee implementation of the same whilst developing own KOLs
(min 20-25).
 Participate in various customer forums for influencing key drivers / decision makers in high priority
segments
 Understand and constantly update the various initiatives by competitors and ensure mechanisms to
ward off threats
4) Team Leadership
 Provide leadership and direction to a team of therapy heads (GPMs) and Product Managers & ensure
that they are effectively deployed for achieving the business goals, MS goals and profitability goals of
the division

JOB DESCRIPTION

5) Budgetary Controls
 Cost and profit management through effective and efficient management of operational activities.
 Careful allocation of financial resources to achieve maximum output from the investment
 Ensure a robust supply chain mechanism to maintain stipulated inventory holdings

Job Details

Skills Required

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