At Freshworks, diversity powers innovation because great ideas can and do come from everywhere. We encourage people from all backgrounds&mdash;particularly historically underrepresented and marginalized&mdash;to join us.
We strive for a workplace culture where everyone can bring their authentic selves to work, feel comfortable speaking out, take risks, and feel they&rsquo;re an integral part of the Freshworks team. It&rsquo;s simple: Happy, fulfilled employees do better, more innovative work.
Our employee resource groups (ERGs) help employees meet, learn, share their unique perspectives, and connect with mentors and opportunities.
Our current ERGs include Women360 and Prideworks, our global LGBTQIA+ group, with more to come as we continue to look for ways to support each other in our goals.

Freshworks

Freshworks has partnered with one of the leading childcare providers in India, offering services for children aged five months to 6 years in select cities like Chennai, Bangalore, Hyderabad, etc.

Freshworks Inc. (with its subsidiaries, &ldquo;Freshworks&rdquo;) is committed to providing a work environment free of harassment, ensuring all individuals are treated with respect and dignity. The Policy Against Sexual and Other Workplace Harassment prohibits any form of harassment based on various factors, such as race, color, creed, gender, gender identity or expression, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by federal, state, or local laws

Freshworks provides 26 weeks (182 days) of maternity leave and 84 days of adoption leave.

Freshworks has partnered with Practo, one of India&rsquo;s largest digital healthcare platforms, to provide all employees access to online doctor&rsquo;s consultations, appointment booking, online medicine delivery, and health check-ups.

Online Doctor’s Consultation

Freshworks is seeking an experienced Director of Product Marketing to drive the growth of our flagship ITSM offering, Freshservice. Freshservice is Freshworks' $400M+ business disrupting the ITSM market by streamlining complex IT processes for mid-market and enterprise customers. In this role, you will lead a team of 8 product marketers to drive go-to-market strategies for AI-powered ITSM, IT asset management, and IT operations as we accelerate our enterprise expansion. Reporting to the Senior Director of Product Marketing, you will bridge go-to-market and product teams to deliver impactful marketing initiatives. Strong storytelling skills, a deep understanding of buyer personas, and the ability to craft compelling narratives are essential.Key Responsibilities:<ul><li>Strategic Leadership - Develop and execute product marketing strategies to drive revenue and adoption for Freshservice ○ Lead go-to-market planning to align with corporate revenue and retention goals</li><li>Product Messaging and Positioning - Craft compelling messaging to differentiate Freshservice in the market ○ Ensure consistent narratives across campaigns and customer communications</li><li>Market Understanding - Deeply understand buyer personas to tailor marketing strategies | Conduct market research and competitive analysis to inform product strategy</li><li>Content and Sales Enablement - Oversee creation of marketing collateral and sales tools to support the sales team | Develop case studies and narratives showcasing Freshservice’s value</li><li>Team Leadership - Manage and mentor a team of product marketing professionals | Foster a culture of innovation and collaboration</li><li>Performance Measurement - Track KPIs such as revenue growth and campaign effectiveness | Use insights to refine strategies and optimize results</li></ul>

<ul><li>Experience 14-16 years in B2B product marketing, with 3+ years in leadership roles.</li><li>Experience marketing IT or other technical products is preferred.</li><li>Education Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus</li><li>Skills Strong storytelling, communication, and leadership skills; proven expertise in building go-to-market strategies for mid-market and enterprise audiences</li></ul>

<div sr-tagline=""></div>At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

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