At Freshworks, diversity powers innovation because great ideas can and do come from everywhere. We encourage people from all backgrounds&mdash;particularly historically underrepresented and marginalized&mdash;to join us.
We strive for a workplace culture where everyone can bring their authentic selves to work, feel comfortable speaking out, take risks, and feel they&rsquo;re an integral part of the Freshworks team. It&rsquo;s simple: Happy, fulfilled employees do better, more innovative work.
Our employee resource groups (ERGs) help employees meet, learn, share their unique perspectives, and connect with mentors and opportunities.
Our current ERGs include Women360 and Prideworks, our global LGBTQIA+ group, with more to come as we continue to look for ways to support each other in our goals.

Freshworks

Freshworks has partnered with one of the leading childcare providers in India, offering services for children aged five months to 6 years in select cities like Chennai, Bangalore, Hyderabad, etc.

Freshworks Inc. (with its subsidiaries, &ldquo;Freshworks&rdquo;) is committed to providing a work environment free of harassment, ensuring all individuals are treated with respect and dignity. The Policy Against Sexual and Other Workplace Harassment prohibits any form of harassment based on various factors, such as race, color, creed, gender, gender identity or expression, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by federal, state, or local laws

Freshworks provides 26 weeks (182 days) of maternity leave and 84 days of adoption leave.

Freshworks has partnered with Practo, one of India&rsquo;s largest digital healthcare platforms, to provide all employees access to online doctor&rsquo;s consultations, appointment booking, online medicine delivery, and health check-ups.

Online Doctor’s Consultation

Job SummaryWe are seeking a dynamic and experienced Director of Email Lifecycle Marketing to lead our email marketing strategies and campaigns. This role is pivotal in driving customer engagement, retention, and growth through effective lifecycle email marketing. The ideal candidate will have a proven track record of creating and implementing successful email marketing programs and will be responsible for overseeing the entire email lifecycle, from acquisition to retention.Key Responsibilities<ul><li>Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization</li><li>Leverage marketing automation, behavioural data, and ML-based techniques to create personalized experiences at scale</li><li>Design iterative experimentation plans to continuously optimize and improve campaign effectiveness</li><li>Drive growth across key metrics (MQLs, SQOs, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence</li><li>Analyse trends, develop actionable insights, and socialize relevant learnings across the organization</li><li>Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing</li></ul>What you should have:<ul><li>Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality)</li><li>Technical email knowledge (understanding of webhooks, APIs, ETLs)</li><li>Experience articulating requirements to Product, Engineering, and Data Science to facilitate technical workstreams</li><li>Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight</li><li>Advanced analytical skills; ability to analyze trends and decipher actionable insights from data</li><li>Experience driving experimentation roadmaps to continuously optimize and improve campaigns</li></ul>

<ul><li>Experience:<ul><li>Minimum of 10-15 years of experience in email marketing, with at least 3 years in a leadership role</li><li>Proven track record of developing and executing successful email marketing strategies</li></ul></li><li>Skills:<ul><li>Strong understanding of email marketing best practices, metrics, and KPIs</li><li>Proficiency with email marketing platforms and analytics tools</li><li>Excellent analytical, problem-solving, and decision-making skills</li><li>Strong leadership and team management abilities</li></ul></li><li>Education:<ul><li>Bachelor’s degree in Marketing, Business, Communications, or a related field. An advanced degree is a plus</li></ul></li><li>Attributes:<ul><li>Exceptional communication and interpersonal skills</li><li>Ability to work in a fast-paced, dynamic environment</li><li>Creative mindset with a focus on customer experience and engagement</li></ul></li></ul>

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.<div sr-tagline=""></div>At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

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