BigStep Technologies Pvt Ltd

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><h3 dir="ltr"> About BigStep Technologies </h3> BigStep Technologies is a leading  Outsourced Software Product Development  and  Applied AI Engineering  company. For over 17 years, we’ve partnered with global startups and enterprises to build custom software products, AI solutions, intelligent agents, and agentic workflows. We help businesses embrace digital transformation through  cutting-edge technology, design, and innovation.<h3 dir="ltr"> Role Overview </h3> We are seeking a  Digital Marketing Expert  with hands-on experience in  Email Marketing, LinkedIn Outreach, and Webinar Execution. The ideal candidate will be a  growth-driven professional  who understands  B2B marketing, campaign optimization, and event-based marketing.  You will collaborate closely with cross-functional teams to execute impactful campaigns that engage enterprise audiences and drive lead generation.<h3 dir="ltr"> Key Responsibilities </h3> - Plan and execute  targeted Email and LinkedIn outreach campaigns  to generate qualified leads for the sales team. - Create and manage  personalized outreach sequences, follow-ups,  and  ICP-based messaging. - Utilize enrichment and automation tools such as  Apollo, Instantly, Relevance AI, n8n, and HubSpot  to enhance campaign efficiency. - Plan, coordinate, and execute webinars  — managing audience outreach, registrations, live sessions, and post-event follow-ups. - Collaborate with the  sales, content, and design teams  to ensure consistent messaging across all marketing initiatives. - Track and analyze campaign metrics including  open rates, reply rates, and conversions , and implement optimizations to improve ROI. - Stay updated with the latest trends in  AI-powered marketing, outreach automation,  and  B2B lead generation. Required Skills & Experience - Minimum  3 years of experience  in  B2B Email & LinkedIn marketing  within the  IT / SaaS / Digital Services  domain. - Proven experience in  webinar planning, coordination, and audience engagement. - Excellent  written and verbal communication skills  with the ability to craft persuasive outreach messages. - Proficient in email, automation, analytics, and AI tools like Apollo, HubSpot, Zapier, Looker Studio, and ChatGPT, with strong expertise in lead nurturing and campaign automation.  <h3 dir="ltr"> Why Join BigStep Technologies </h3> - Be part of a  fast-paced, AI-first organization  shaping the future of intelligent enterprise systems. - Collaborate with a  talented global team  across AI, software, and digital marketing initiatives. - Get the opportunity to  own and execute high-impact campaigns and webinars  for a global audience. - Enjoy  competitive compensation, continuous learning opportunities,  and a  culture that values innovation and growth. </body></html>

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