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At Optum, we value the distinctive talents and perspectives each employee brings to our workplace. We foster an inclusive work environment through various initiatives like our Employee Resource Groups, which are connected internal communities that focus on sharing our diverse experiences and backgrounds, creating a greater sense of belonging.
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Optum

Optum partners with The Blind Relief Association (TBRA) Delhi

Optum partners with Sarthak Educational Trust

Building an inclusive workplace - Optum India

UHG Employee Value Proposition

Primary Responsibilities:• Lead the strategy and execution of the digital and social content strategy for Optum Rx across B2B, B2C, and B2Provider audiences• Lead planning and development of content for paid and owned social and digital campaigns in partnership with creative teams• Define channel-specific best practices, governance, and performance standards for digital and social content• Drive innovation in content creation, including leveraging AI and automation for efficiency and personalization• Collaborate with marketing, product, and analytics teams to ensure content aligns with brand positioning and campaign objectives• Oversee content calendar management, ensuring timely delivery and optimization across platforms• Monitor performance metrics and provide actionable insights to improve engagement and ROI• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do soRequired Qualifications:• Bachelor’s degree• 8+ years of experience in digital marketing, social media strategy, or content leadership roles• Experience with AI-driven content tools and marketing automation platforms• Solid understanding of paid and organic social strategies, digital media trends, and emerging technologies• Proven track record in managing enterprise-level digital and social campaigns across multiple audiences• Proven excellent leadership, communication, and stakeholder management skillsPreferred Qualification:• Advanced degree

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