Cadila Pharma

JOB DESCRIPTION

 Preparation of marketing mix. Development of Brand positioning/ Product differentiation techniques.
Managing Brand life cycle
 Usage of analytical tools to identify problems and make decisions
 Customer Segmentation.
 Development of Promotional inputs
 Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc
 Development/ Usage of communication strategy & tools
 Explore/ Identify potential market segments & new frontiers
 Liaison with production & supply chain department to ensure availability of stocks as per billing plans
 Training of sales force for implementation of promotional strategy, USPs etc
 Review on effectiveness of strategies, tools etc
 Feedback from internal customers (employees, line managers etc.)
 Interaction with colleagues (phone calls, personal interaction, meetings etc)
 Travel to locations to oversee implementation of marketing programs
 Key customer Development (CRM activities)
 Interaction & Negotiation with customers directly through customer visits
 Monitoring of Marketing Information System:
 Market Size, Growth, Trends for products, therapies
 Dr Calls, KoL Meeting, Promo tools utilizations, Feedback
 Competition and market pricing, scheme, market share
 RoI from Marketing Promotion Activities
 Co-ordination with Supply Chain through Products Availability, Sample allocation,
 Complained Products samples replacement. Co-ordination with Purchase of promo-tools from vendors,
Communicate specification of items and better cost.
 Products Query Handling though Timely Replies and feedback to team, customers queries, Co-ordinate
with consultants.
  Product Complaint Handling by Collecting PCR from Sales Team, Co-ordinate between CQA/Sales
Team and Ensure timely Replies to them
 Cycle Meeting for Marketing Plans presentation to sales team for next cycle and New Launches,
Campaigns, New Visual Aids, Promo-tools. 
Next Responsible Person: Accepted : Sign & Date

JOB DESCRIPTION

 Design & development of literatures, brochures, clinical inputs, and other promo-tools with Studio,
outside agencies, Consultants and vendors.
- Training & Development of new joinee and on the job training while in the field work
Field Work:
 To oversee execution of products/therapy marketing strategies
 Understand Competition, Clinical Trends
 Meeting Selected KOLs Higher level of scientific communications on products FABs, understanding
Customer preferences, views
 Conferences Participation
 Better Alignment of HO and Sales on Marketing Aspects

Job Details

Skills Required

More Details

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