Cadila Pharma

Principal Tasks & Responsibilities: (Please write all the major jobs that the employee is required to carry out)

•	Ensuring that the brand gets the highest visibility among the competitors through marketing activity.
•	Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions 
•	Understand the evolution of the market in the medium and long term
•	Making visual aid and cycle wise and promotional inputs as per brand requirement 
•	Providing training to the field staff on a periodic basis
•	Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level Development of Brand Development Strategy
•	Preparation of marketing mix.  Development of Brand positioning/ Product differentiation techniques.  Managing Brand life cycle
•	Usage of analytical tools to identify problems and make decisions
•	Customer Segmentation. 
•	Development of Promotional inputs
•	Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc
•	Development/ Usage of communication strategy & tools
•	Explore/ Identify potential market segments & new frontiers 
•	Liaison with production & supply chain department to ensure availability of stocks as per billing plans
•	Training of sales force for implementation of promotional strategy, USPs etc
•	Review on effectiveness of strategies, tools etc
•	Feedback from internal customers (employees, line managers etc.)
•	Interaction with colleagues (phone calls, personal interaction, meetings etc)
•	Travel to locations to oversee implementation of marketing programs
•	Key customer Development (CRM activities)
•	Interaction & Negotiation with customers directly through customer visits
•	Monitoring of Marketing Information System:
•	Market Size, Growth, Trends for products, therapies
•	Dr Calls, KoL Meeting, Promo tools utilizations, Feedback
•	Competition and market pricing, scheme, market share
•	RoI from Marketing Promotion Activities
•	Co-ordination with Supply Chain through Products Availability, Sample allocation, 
•	Complained Products samples replacement. Co-ordination with Purchase of promo-tools from vendors, Communicate specification of items and better cost.
•	Products Query Handling though Timely Replies and feedback to team, customers queries, Co-ordinate with consultants.
•	 Product Complaint Handling by Collecting PCR from Sales Team, Co-ordinate between CQA/Sales Team and Ensure timely Replies to them
•	Cycle Meeting for Marketing Plans presentation to sales team for next cycle and New Launches, Campaigns, New Visual Aids, Promo-tools.

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