Voonik is a fashion marketplace for women, with a focus on personalization. Founded in 2013 by Sujayath Ali and Navaneetha Krishnan, Voonik app handpicks clothes for users based on their body type, skin tone, and budget and style preferences. It brings the convenience of shopping from multiple stores on one single cart with over 15,00,000 products from more than 5500 stores including top online stores and 3000 brands being available for users. Over 6 million users have already registered themselves on Voonik and the count is going up with half a million female users getting registered every month. Voonik was the second most downloaded fashion app in May. They grew their business from around 2 million GMV run rate to 9 million in the last five months. They currently see 50% of their traffic and transactions from Tier 1 cities and remaining 50% from Tier 2 and Tier 3 cities.