<p>About Upwardly (http://www.upwardly.in):</p> <p>Upwardly is the largest and fastest growing Wealth tech advisory &amp; investment platform in India and presently provides a solution to help customers invest. It helps consumers on setting-up Goal Based Investing and investment portfolios in Mutual Funds. A large part of its success has been due to the simplification of the solution for the end-customer.</p> <p>&nbsp;</p> <p>Upwardly aims to be the bridge between the savings and aspirations for young Indians. Majority of the population shy away from "Investing" only because they do not understand it! Also, a lot of consumers end up planning for short-term goals like vacations, buying a car, or buying a home. Upwardly was started to help bridge this gap, simplifying investments for the consumers and making these goals achievable.</p> <p>&nbsp;</p> <p>The core belief is that financial products have been made more complex than they are and Upwardly is trying to take out the complexity from investing and creating wealth for the long term which is it's USP.</p>