We are an online-first women’s lifestyle brand tailoring to the modern Indian woman, providing elevated essentials in the apparel, accessories and home decor spaces.

Our editors of style Sussanne Khan, Malaika Arora Khan and Bipasha Basu curate and style trend-focused, signature pieces of clothing, accessories and home decor while personally guiding the shopping experience of our customers.

We are a young team of creatively driven minds birthed from varied backgrounds like fashion magazines, fashion styling and fashion e-commerce.