Shades of India is internationally known as one of the India's most creative textile companies. Led by Mandeep Nagi (Design Director) and David Housego (former UK journalist), the brand combines contemporary design with the inspiring workmanship of traditional craft. The uniqueness of its style lies in the texturing of fabrics, the coordination and contrasting of colors, and the inventive, unexpected use of surface treatment.

The company is acclaimed internationally for originality and inventiveness of its designs and has won various awards at major international trade shows including the best product awards at shows in Paris and New York. Mandeep Nagi, Design Director, has thrice won the Elle Decor Design Award in India for fabric.