RezNext, a real-time B2B distribution company that bridges the gap between a hotel’s reservation system and online booking channels. RezNext is a response to a long felt requirement by the hospitality industry for a comprehensive solution that allows them to leverage online channels - OTAs, GDS, central reservation system, hotel’s web booking engine, mobile platform, and other non-traditional channels - in a cost effective manner. RezNext works through a user-friendly control panel which currently allows users to dynamically manage the distribution of hotel rooms. The solution also envisages distribution of MICE offerings, restaurant table space and other services in future phases.