Future Ideas seeds innovative initiatives at the confluence of business, design and technology that seek to bring in new thoughts, ideas, products, brands and experiences within Future Group businesses as well as external clients including business houses, social organizations and government bodies. Its methods include design-led approach towards consumer research, social and ethnographic studies and behavioral sciences. In just over two years, the company has completed successful assignments in trend spotting, brand creation, experience design and go-to-market strategy development for leading companies in the Middle East and India. Designed as a think/do-tank, the team is composed of people with diverse backgrounds including anthropologists, ethnographers, social scientists, design graduates and business managers. Its major publications include community calendars, ethnographic studies on Indian communities and food groups and future gazing reports such as 15 Ideas for 2015. Future Ideas is part of Future Group which operates some of India’s popular retail brands like Big Bazaar, Central, Foodhall, Brand Factory, Planet Sports, Nilgiris, KB’s, eZone, Home Town, among other businesses in the consumer space.