Editorialist YX melds personal styling, editorial content, and shopping into one seamless digital experience powered by proprietary technology and e-commerce tools.

 

Editorialist.com, our media property, delivers sophisticated content and commerce to aspirational and affluent consumers. Our stories connect readers with bespoke product and service solutions for fashion, accessories, beauty, and wellness needs. The cornerstone of our tech platform—the YX app—blends content, digital services, and e-commerce for our elite clientele, individuals with an average net worth in excess of $550 million.

 

Our co-founder and CEO Rafael Ortiz previously co-founded NexTag, the largest comparison shopping site for products and services, and was responsible for marketing and business development until its sale for $1.2 billion.