EarlySalary’ is a short term small amount Loan given to Salaried Individual. “These loans are similar to salary/cash advance loan or check advances or credit card cash withdrawal”. EarlySalary is a mobile app which allows you to apply & get a loan approval with-in 10 minutes and instantly get money transferred to your account. Coupled with Social profiling which gives better risk assessment, helps go beyond financial underwriting; EarlySalary aims to do more prudent risk assessment and lend better. Applications of EarlySalary include Salary Advances for Salaried Individuals, Cash Loans, Pay-Later for eCommerce Transactions etc. We aim to use new age technologies to build customer experience, Real time analytics to provide a new era of lending and risk assessment. The venture was set up in Oct, 2015 and in Feb 2016 launched EarlySalary Mobile app backed with a NBFC. We currently have crossed 250000 downloads and already disbursed a few thousand loans