Curefit is a end to end health and wellness platform which enables users to build healthy habits one day at a time. The company was started in 2016 by Mukesh Bansal (founder of Myntra) and Ankit Nagori (ex-CBO, Flipkart). The business has launched their first offering Cult.Fit which is an offline chain of fitness centres. The next offering is Eat.Fit which is  a subscription service for healthy and tasty food.