For centuries we shopped locally because we knew the shop owner and trusted him or her and the products that they sold.

As Amazon moved our buying habits to online and the pandemic cemented them there, and as more of us developed on line followers who embraced our values and grew to trust our recommendations, the opportunity to leverage that trust enabled us to attract customers - customers who would see our posts, watch our videos and buy the products that we recommended, and in the process earning us commissions.

No longer is it necessary to have a half million followers to generate an income.  Truth be known, most influencers operate on a one-and-done model.  That is, they recommend a new product, benefit from the initial sale, but never own the customer - the lifetime value of the customer.

The Social Retail Marketers that we introduce to our clients benefit from recurring income and ongoing bonuses as long as they are with that company.