Astrum is India’s first science-based specialist Reputation Management advisory. Astrum in Latin means the brightest star in its constellation. The purpose of every Astrum professional is to help each of our clients become that star. Astrum works as a strategic partner to the C-Suite, helping them resolve complex challenges they face in building and guarding their companies’ reputation. Applying the same science, Astrum helps senior political leaders connect with voters to get elected to a public office, keep the mandate and get re-elected. Astrum is leading the way by weaving creativity into the Science of Reputation to understand and shape public opinion. Our specializations include Reputation Management, Crisis & Issues Communication, Corporate Affairs, Corporate Governance, Voter Targeting, Candidate Positioning, Campaign Messaging and Voter Sentiment Tracking. Astrum is an insight-driven Digital First advisory, with its emphasis on harnessing the power of the mobile phone and the Internet to engage stakeholders and shape opinions. It serves clients in the NCR and Mumbai through its own presence, and spans 60 cities and towns in India through its dedicated affiliate network. Along with a high-calibre team of practising professionals, Ashwani Singla, former Asia CEO of Penn Schoen Berland, founded Astrum.