ARTychoke is a unique fashion and lifestyle label creating products inspired by and infused with original art. While it is a celebration of art & design, it enables eco-consciousness by not using any animal products. This label is created and owned by a trio who combine their talents to create this remarkable harmony. Pragya, the artist; Anugya, a lawyer; and Ila, an Art curator and gallerist; who also happen to be mother-daughters trio, decided one day to whip up some cushion covers based on Pragya’s art. The journey has been a tremendous one starting with home accessories going into fashion accessories and now furniture as well. Their collaborative skills have made the brand classy, sassy and fun at the same time. Artychoke also has a wedding line with exquisite wedding cards and gifts based on art for the ones with taste for the extraordinary.