Cadila Pharma

Job Description: Sales Managers (Branded) 
 
The incumbent will be responsible for: 
 
Achievement of budgeted sales targets for the assigned region through leading, developing, and motivating a team 
of Area Business Managers and Field Officers and developing brands, KOLs, Key customers, specific potential 
markets and ensuring effective implementation of marketing programs through action planning & monitoring. 
PRINCIPAL ACCOUNTABILITIES: 
1. Achievement of targeted Business volumes 
 
Achievement of overall monthly sales targets and annual sales targets 
Achievement of Brand-wise Sales target with specific focus on Aatmanirbhar brands 
Ensuring achievement of targets by each ABM and FO and enhancing productivity Improve 
business hygiene by reducing sales returns & expiry 
Effective forecasting to ensure smooth availability & distribution of products 
Co-ordination with channel partners/ distribution 
Ensuring achievement of collection targets 
Taking measures to address slow moving products 
Facilitating the performance across various therapies 
2. KOL Development 
 
Development of a set of brand-specific core customers & supporting the implementation of strategic alliance 
programs for maximizing ROI from KOLs 
Monitoring the efforts of ABMs and FOs with specific focus on ensuring a minimum doctor call average of 12 
and minimum 95% MCR coverage & 95% coverage of KOLs in each territory 
Develop & sustain relationships with KOLs through periodical personal visits and follow ups 
Periodically track the contribution from KOLs and ensure interventions under the guidance of Head of 
Department and Vertical Head in protecting & developing the business from KOLs 
3. Effective Implementation of Marketing Programs 
 
Developing key brands in each territory through a team of ABMs & FOs 
Periodically track the implementation of marketing programs and address the gaps if any 
Channelizing the effort of team members to achieve desired results 
Tracking the efforts of team members through Phyzii and ensuring compliance 
Implementation of local strategies under guidance of Head of Department and Vertical Head

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