Cadila Pharma

1. Trade Execution (The "Push")
•	Stockist Management: Maintain optimal inventory levels with distributors/stockists to ensure zero stock-outs.
•	Primary Sales: Achieve monthly and quarterly primary sales targets by ensuring stockists place regular orders.
•	Commercial Compliance: Ensure timely payment collection and reconciliation from the trade channel.
2. Demand Generation (The "Pull")
•	Retail Coverage: Visit a defined number of chemist outlets daily to ensure the company's "Must-Have" SKUs are stocked and visible.
•	Order Booking: Generate secondary sales by booking orders directly from retailers and passing them to mapped stockists.
•	Scheme Communication: Effectively communicate and implement trade schemes, discounts, and loyalty programs to chemists to increase "share of shelf."
3. Market Intelligence & Visibility
•	Merchandising: Improve brand visibility at the Point of Sale (POS) through the placement of marketing collateral.
•	Competitor Tracking: Monitor and report on competitor pricing, schemes, and new product launches within the territory.
•	Relationship Building: Develop strong, long-term professional rapport with key chemists and stockist staff.

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