At Freshworks, diversity powers innovation because great ideas can and do come from everywhere. We encourage people from all backgrounds&mdash;particularly historically underrepresented and marginalized&mdash;to join us.
We strive for a workplace culture where everyone can bring their authentic selves to work, feel comfortable speaking out, take risks, and feel they&rsquo;re an integral part of the Freshworks team. It&rsquo;s simple: Happy, fulfilled employees do better, more innovative work.
Our employee resource groups (ERGs) help employees meet, learn, share their unique perspectives, and connect with mentors and opportunities.
Our current ERGs include Women360 and Prideworks, our global LGBTQIA+ group, with more to come as we continue to look for ways to support each other in our goals.

Freshworks

Freshworks has partnered with one of the leading childcare providers in India, offering services for children aged five months to 6 years in select cities like Chennai, Bangalore, Hyderabad, etc.

Freshworks Inc. (with its subsidiaries, &ldquo;Freshworks&rdquo;) is committed to providing a work environment free of harassment, ensuring all individuals are treated with respect and dignity. The Policy Against Sexual and Other Workplace Harassment prohibits any form of harassment based on various factors, such as race, color, creed, gender, gender identity or expression, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by federal, state, or local laws

Freshworks provides 26 weeks (182 days) of maternity leave and 84 days of adoption leave.

Freshworks has partnered with Practo, one of India&rsquo;s largest digital healthcare platforms, to provide all employees access to online doctor&rsquo;s consultations, appointment booking, online medicine delivery, and health check-ups.

Online Doctor’s Consultation

We’re looking for a results-driven Demand Generation Specialist to scale our customer expansion efforts. The ideal candidate is a self-starter and diligent marketer with hands-on experience in demand gen, ABM, or digital campaigns, capable of translating customer insights into effective cross-sell and upsell programs.You’ll work closely with Sales, CS, Product Marketing, and Campaigns to execute high-intent expansion initiatives that boost engagement and revenue within our customer base.Key Responsibilities<ul><li>Plan, build, and execute multi-channel demand generation campaigns focused on customer expansion (cross-sell, upsell, and adoption plays)</li><li>Own reporting and performance accountability for Marketing-sourced leads, pipeline and revenue generated from these campaigns.</li><li>Partner with Sales and Customer Success to identify priority accounts, define objectives, and align on messaging and sequencing.</li><li>Create segmented audiences and personalized journeys across channels including email, paid social, display, website, webinars, content syndication.</li><li>Own campaign operations end-to-end: setup, QA, launch, reporting, and ongoing optimization.</li><li>Monitor campaign performance and translate insights into clear recommendations to improve engagement and conversion.</li><li>Work with content, creative, Product Marketing and Product teams to develop assets tailored to specific customer needs and lifecycle stages.</li><li>Support experimentation—A/B testing messaging, creatives, and formats to drive incremental gains.</li><li>Ensure account, contact, and campaign data hygiene in partnership with Marketing Ops and RevOps.</li></ul>

<ul><li>3–5 years of B2B marketing experience with practical, hands-on work in demand generation campaigns&#xa0;</li><li>Proficiency with marketing automation and CRM tools (e.g., Marketo, Salesforce).</li><li>Analytical mindset with the ability to interpret campaign, pipeline, and revenue data, turning insights into actionable recommendations.</li><li>Strong project management skills with a track record of executing multi-channel campaigns in fast-paced, cross-functional environments.</li><li>Understanding of SaaS business models, customer lifecycle stages, and expansion motions, including cross-sell, upsell, and adoption plays.</li><li>Detail-oriented, proactive, and committed to driving measurable business impact.</li></ul>

<div sr-tagline=""></div>At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

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