Cadila Pharma

prescription demands.
•	Generate required Personal Order Bookings (POBs) as per division norms.
•	Proper Coverage, regular visit / frequency of visit, Update Product knowledge, in clinic effectiveness, Input utilisation, Implementing activities. Camps, campaigns.
2.	Doctor & Chemist Engagement
•	Carry out effective RCPA (Retail Chemist Prescription Audit) and record accurate information in the system.
•	Set clear objectives through Pre-Call Planning for every doctor visit.
•	Achieve minimum daily call averages:
	Doctors: 10 to 12 calls ( as per division norms )
	Chemists: Minimum 5 calls
•	Maintain >95% MCR (Monthly Call Report) coverage.
•	Ensure continuous customer conversion and prevent prescriber loss by building long-term relationships.
•	Regularly create and update doctor and chemist lists as per divisional guidelines.
3.	Product Promotion & Market Development
•	Successfully execute strategies for new product launches.
•	Conduct product demonstrations, symposiums, doctor group meetings, and seminars to enhance prescription generation.
•	Identify and develop potential markets and customers within the territory.
4.	Business Strategy & Feedback
•	Implement marketing and business strategies designed.
5.	E -  Detailing & Sales Format
•	Once tabs are assigned, it is mandatory to use it.
•	Capture & insert the various inputs i.e. Sample & Doctor Conversion details
•	Regular MCR Updation with necessary approvals
•	Reporting – Daily basis

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