TransUnion CIBIL Limited

Role Overview We’re looking for a data-driven Campaign Manager (B2B Marketing) to plan, execute, and optimize integrated marketing campaigns across offline and digital channels. The ideal candidate has a strong command of campaign orchestration, hands-on experience with BFSI clients, and a practical understanding of the credit landscape in India (credit bureaus, lending ecosystems, underwriting, risk, compliance). This role will partner closely with Sales, Market Development, Product, Data/Analytics, and external agencies to drive measurable business outcomes—leads, pipeline, revenue, and brand impact.Key Responsibilities • Develop comprehensive integrated campaign strategies (digital + offline) aligned with business objectives and target segments (banks, NBFCs, fintech)• Own annual and quarterly campaign calendars, budget allocation, and performance targets.• Build audience segmentation and tailored value propositions by use case (e.g., acquisition risk, collections optimization, portfolio review, cross-sell/upsell, etc.).• Lead end-to-end digital campaigns: marketing automation (email nurturing, drip workflows), content syndication, webinars, and account-based marketing (ABM).• Drive offline initiatives: industry events, roundtables, partner seminars, roadshows, print/outdoor (where relevant), and field marketing programs.• Collaborate with internal/external creative teams for assets—landing pages, ad creatives, case studies, videos, thought leadership, sales enablement kits.• Define campaign measurement frameworks—KPIs, dashboards, attribution models (multi-touch preferred), and experiments (A/B testing).• Monitor funnel metrics (MQL → SQL → Opportunity → Win), optimize conversion rates, and manage cost per lead and pipeline velocity.• Analyze channel metrices and continuously iterate based on performance insights.• Work closely with Sales to prioritize accounts, craft outreach sequences, and ensure campaign-to-opportunity alignment.• Partner with cross functional teams for messaging, data narratives, and use-case proof points relevant to decision-makers.• Manage agencies, martech vendors, and event partners; negotiate budgets and monitor deliverables.• Ensure campaigns adhere to regulatory guidelines relevant to BFSI (data privacy, consent management, and brand governance).• Maintain accurate documentation, approvals, and audit trails for all campaign activities.Must-Have Qualifications • MBA from a recognized institution (mandatory).• At least 5+ years of end-to-end campaign management in B2B marketing, with at least 2–3 years in BFSI or fintech client-facing campaigns.• Proven experience managing integrated campaigns across both offline and online channels with measurable outcomes.Preferred Skills & Experience • Strong understanding of the credit ecosystem in India, including credit bureaus, risk scoring, lending journeys, origination, underwriting, collections, and compliance frameworks.• Hands-on expertise with martech tools: marketing automation (Eloqua), CRM (Salesforce), analytics (GA4, Looker/Tableau/Power BI), ABM platforms, and webinar tools.• Proficiency in email lifecycle campaigns, content marketing, and SEO fundamentals for B2B.• Experience with field marketing & events: concept/ideas, sponsorships, booth/stand production, speaker management, and post-event lead nurture.• Analytical mindset with strong Excel/Sheets and dashboarding skills; comfortable with A/B testing and attribution models.• Excellent communication and stakeholder management; ability to translate technical solutions into clear business outcomes.Key Performance Indicators (KPIs) • Pipeline-influence & revenue contribution from campaigns.• MQL to SQL conversion rate, and sales acceptance rate.• Cost per qualified lead and overall campaign ROI.• Account engagement metrics (intent signals, meetings booked, content consumption).• Event ROI: attendee quality, influenced pipeline, follow-up conversion.• Brand metrics (share of voice in BFSI, PR hits, thought leadership reach)—where applicable.

Job Details

Skills Required

More Details

Easy Apply